VICE PRESIDENT | CHIEF MARKETING OFFICER
Reno-Sparks Convention & Visitors Authority • Reno, NV
1989 to 1990

Developed award-winning print and broadcast advertising that successfully repositioned Reno/Lake Tahoe as a total vacation and meeting destination, leading to The Rebound in Reno as reported in local and national press.

• Responsible for Marketing/Advertising, Tourism, Convention Sales, Tour & Travel Sales, Reno News Bureau (public relations), Reservations/Call Center, Research and other departments.
• Managed $10 million national marketing budget with 300 staff in sales and operations, including convention center, golf courses, livestock events center and performing arts center.
• Generated $60 million annual revenues selling 15-year contract to consortium of major associations.