SENIOR VICE PRESIDENT | SALES & MARKETING

AFM Hospitality (USA) Corporation • Seattle, WA
1996-2003

Developed nationally renowned brand building, marketing, strategic alliances, public relations and high-touch sales efforts to build recognition of AFM Hospitality as a high-profile industry leader – leading to open and/or executed franchise or management agreements with more than 250 hotels and restaurants throughout the United States and Canada. Brands: Howard Johnson, Ramada, Boutique Hotels & Resorts, Park Plaza, Aston, others.

• Responsible for US sales and marketing, development of US franchise base, corporate advertising and public relations, direct sales/revenue, supervision of two Vice Presidents/Sales and sales team of 30 persons; dual-country marketing/ advertising for managed properties.
• Created multi-country barter advertising program for four brands with 30 hotels and restaurants in the USA, Canada and Indonesia to supplement cash expenditures.
• Significantly increased market share during “down” markets (per Smith Travel Research “STAR” Reports) for both business-oriented convention hotels in urban markets, roadside motels and leisure-oriented locations in “drive” markets.
• Introduced yield management programs to maximize revenues from targeted market segments
• Recipient of the most awards for excellence in a single year in the history of Cendant regional programs.

Professional references:

“Barry Parrish is a magician! He single-handedly gave the company we both worked for a top-level, international reputation. Barry’s efforts made it a “household name” within the industry. The fact that the company subsequently failed to live up to it’s reputation had nothing to do with Barry; in fact, the company lasted quite a bit longer than it would have had he not been there.”
                   Melody KirkWagner, formerly Executive Assistant, AFM Hospitality Corp
                  (currently Tranisition Team member, JPMorganChase/Washington Mutual)

“Barry is a sales and marketing expert with a heart of gold! Well versed in his field, cultured, articulate, detail oriented and talented — Barry communicates well with everyone. Assuredly, Barry was always very thoughtful about his work. He took a personal interest in his people and worked hard for them and the customer.”                  
                   Corinna Mears, PHR 
                    Formerly Director HRD & Risk Management, AFM Hospitality
                   (currently Director of Human Resources, Country Coach LLC)

“Barry was detailed, energetic and knowledgeable about his company’s goals and resources. His background in the industry and his experience in all aspects of product promotion helped us achieve high quality and positive feedback from the partners with whom we worked. He brings a strong sense of what will work and how to achieve the goals within a budget.”                      
                  Wendy Dore, Owner, The Marketing Partners, Inc.
                   Advertising Agency for AFM Hospitality Corporation