Accomplished, award-winning executive with over 40 years of comprehensive success in high-profile marketing environments. Proven innovator with the ability to drive entrepreneurial concepts to dynamic levels of sustained growth and profitability.
Marketing planning & implementation
Brand building & positioning
Entertainment, event & product
Strategic alliances/partnerships
Creative direction, copywriting
Account management
Team building & leadership, mentoring
Bottom-line P&L responsibility
Sales management & support
Account management, new business
Franchise development & relationships
Public speaking/presentations
All phases of marketing services and communications (award-winning break-through advertising, promotions, Internet marketing and eCommerce, search marketing, website development, database and direct marketing, creative direction and copywriting, public relations, special events, media planning and buying, point of purchase, collateral materials, brochures and catalogs, trade shows, affinity and loyalty programs, and more)
