SENIOR VICE PRESIDENT | SALES & MARKETING AFM Hospitality (USA) Corporation • Seattle, WA Developed nationally renowned brand building, marketing, strategic alliances, public relations and high-touch sales efforts to build recognition of AFM Hospitality as a high-profile industry leader – leading to open and/or executed franchise or management agreements with more than 250 hotels and restaurants throughout the United States and Canada. Brands: Howard Johnson, Ramada, Boutique Hotels & Resorts, Park Plaza, Aston, others.
Professional references: “Barry Parrish is a magician! He single-handedly gave the company we both worked for a top-level, international reputation. Barry’s efforts made it a “household name” within the industry. The fact that the company subsequently failed to live up to it’s reputation had nothing to do with Barry; in fact, the company lasted quite a bit longer than it would have had he not been there.” “Barry is a sales and marketing expert with a heart of gold! Well versed in his field, cultured, articulate, detail oriented and talented — Barry communicates well with everyone. Assuredly, Barry was always very thoughtful about his work. He took a personal interest in his people and worked hard for them and the customer.” “Barry was detailed, energetic and knowledgeable about his company’s goals and resources. His background in the industry and his experience in all aspects of product promotion helped us achieve high quality and positive feedback from the partners with whom we worked. He brings a strong sense of what will work and how to achieve the goals within a budget.” |