VICE PRESIDENT, MARKETING

Always Best Care Senior Services | Roseville, CA
December, 2010 to August, 2015


Always Best Care provides non-medical in-home care, assisted living placement services and skilled home health care through a network of more than 200 franchised territories throughout the United States. Named by Entrepreneur magazine's Franchise 500 list of the fastest growing senior care franchise systems in the USA five consecutive years, one of the best for veterans by Military Times, one of the best for minorities in USA Today, and one of the top low-cost franchise systems in the USA by Franchise Business Review.
  • Programs led sales increase from $9.6 million in 2010 to $87+ million in 2014 (+811%)
  • Number of franchised units increased from 110 in 2010 to 197 in 2014 (+79.1%)
  • Campaigns honored with more awards for marketing and advertising excellence than any other senior care franchise or multi-unit system in the USA.

Responsible for all consumer and franchise development marketing, inlcuding television and radio advertising, website development, search engine optimization, pay-per-click advertising, display advertising and collateral materials, public relations, vendor management and more.



Professional references:

"During my 50 years in Marketing (36, C Suite) Barry is the single most complete executive I have ever met. His command of every marketing issue is awesome. He starts work early each day and most often turns off the lights at night. Having started as a newspaperman he is a fast and excellent writer. Even more so as a speaker. Over and over again people leaving his presentations tell me that he the most inspiring and best they have ever heard. One last point: He has a sixth sense and is a master of managing franchisee groups."

                    Martin M. Mitchell, Chairman & Chief Marketing Officer
                    Bodden Partners ($150+ million New York advertising agency)

                    (Formerly Vice Chairman, Saatchi & Saatchi Advertising, New York)

"Barry is a creative, dedicated and driven Marketing professional. He has been there to mentor and coach me on several different marketing initiatives that I implemented. Barry is a forward thinker and resourceful visionary and his advice helped us become one of the top sales producing franchisees."

                    Bryant Greene, Franchise Owner
                    Always Best Care | Philadelphia & Delaware

"Barry's efforts brought Always Best Care into national television and online advertising for the very first times, and his ability to create integrated traditional and digital campaigns drove visitors to our website and resulted in Always Best Care consistently ranking within the top three brands in visitors per franchise, despite our not even being within the top ten brands in total franchise size. His programs made significant contributions to our franchisees' growth, as franchise revenues increased from $9.6 million in 2010 to more than $100 million in 2015."

                     David J Caesar, Vice President Operations
                     Always Best Care Senior Services

"Barry Parrish is a highly aware, analytical marketing professional who put me through my paces in each and every presentation. His scrutiny and foresight pushed me to come up with innovative measuring tools for the investments he made to build a marketing program using multiple integrated media, with smart ideas at every level."

                    Jones Olowoniyi, Franchise Owner
                    Always Best Care -- Hollywood - Broward County

"I worked with Barry on our National Advertising Committee for several years. Barry was always prepared and went to great lengths to bring in new opportunities. 
If I was looking for an excellent Vice President of Marketing, I would not hesitate hiring him."

                    Bill Mathis, Franchise Owner
                    Always Best Care | San Diego




 


 

 
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 (916) 209-3498 • barry@bjparrish.com