Goal-focused, visionary and innovative leader with ability to take concepts to reality and produce powerful results, executing winning branding and marketing strategies …
  • Created brand positioning and first branding campaign for major casino/golf/spa resort complex; honored with 24 awards for marketing and advertising excellence during a single year!
  • Generated major turnaround, rebuilding declining hotel company to one of top 10 in its industry
  • Increased chain-wide sales $150 million annually through marketing innovations and regional alliances
  • Led team in selling hospitality industry’s largest high-speed Internet deal, valued at more than $2 billion
  • Tripled brand advertising budget to over $10 million by creating unprecedented franchised barter program
  • Launched programs that increased email customer database from 40,000 to 220,000
  • Created business travel club named by Tom Parsons of BestFares on NBC-TV’s Today Show as "the best deal in the travel industry today"
  • Built consensus among 500+ franchise owners to create new branding, advertising and signage programs
  • Managed teams up to 300 persons in Marketing, Advertising, Sales, Public Relations, and Operations
  • Supervised special events and promotional activities generating attendance of up to 50,000 persons
  • Increased travel agent perceptions of "outstanding vacation experience" 253 percent in six months
  • Success in multiple industries: Tourism, hospitality, casino resorts, packaged goods, media, restaurants, cruise lines, advertising, financial services, technology, others
  • Disciplined brand experience with such companies as Colgate-Palmolive, Lever Bros., Hyatt Hotels & Resorts, Midas-International, Cendant Corporation, Grey Advertising, American Express, MGM Grand Casino Resorts, Reno & Lake Tahoe (CVB), Carlson Companies, Kraft Foods, Arizona’s Restaurants, Cunard Cruise Lines, Libby’s Foods, McGraw-Hill Publications, Cork & Cleaver, many others
 
Barry J. Parrish
 (916) 209-3498 • barry@bjparrish.com