Goal-focused, visionary and innovative leader with ability to take concepts to reality and produce powerful results, executing winning branding and marketing strategies …
- Developed integrated marketing programs that helped build franchise sales from $9.6 million to more than $100 million in just five years!
- Created brand positioning and first branding campaign for major casino/golf/spa resort complex; honored with 24 awards for marketing and advertising excellence during a single year!
- Generated major turnaround, rebuilding declining hotel company to one of top 10 in its industry
- Increased chain-wide sales $150 million annually through marketing innovations and regional alliances
- Led team in selling hospitality industry’s largest high-speed Internet deal, valued at more than $2 billion
- Tripled brand advertising budget to over $10 million by creating unprecedented franchised barter program
- Launched programs that increased email customer database from 40,000 to 220,000
- Created business travel club named by Tom Parsons of BestFares on NBC-TV’s Today Show as "the best deal in the travel industry today"
- Built consensus among 500+ franchise owners to create new branding, advertising and signage programs
- Managed teams up to 300 persons in Marketing, Advertising, Sales, Public Relations, and Operations
- Supervised special events and promotional activities generating attendance of up to 50,000 persons
- Increased travel agent perceptions of "outstanding vacation experience" 253 percent in six months
- Success in multiple industries: Tourism, hospitality, casino resorts, packaged goods, media, restaurants, cruise lines, advertising, financial services, technology, others
- Disciplined brand experience with such companies as Colgate-Palmolive, Lever Bros., Hyatt Hotels & Resorts, Midas-International, Cendant Corporation, Grey Advertising, American Express, MGM Grand Casino Resorts, Reno & Lake Tahoe (CVB), Carlson Companies, Kraft Foods, Arizona’s Restaurants, Cunard Cruise Lines, Libby’s Foods, McGraw-Hill Publications, Cork & Cleaver, many others
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